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13 Feb 2020

Lancashire Cricket announces new partnership with Clarity

Lancashire Cricket is delighted to announce a new one-year partnership with Clarity, following the launch of their new fan travel and experience business, sportsbreaks.com, a consumer-facing platform aimed at supporters, offering ticket and travel packages to sporting events around the globe.

Clarity, who are headquartered in Manchester, are a business travel agency who offer a range of corporate travel management solutions alongside team travel and supporter travel experiences in sport and work with the Football Association of Wales and other leading professional sports clubs including Rangers Football Club, Leicester Tigers, Northampton Saints and Edinburgh Rugby.

As part of the initial one-year partnership, sportsbreaks.com will have a branded presence at Emirates Old Trafford, as well as rights to sell tickets on the Titanic Distillery Terrace (formally the Thomas Cook Sport Terrace) for a package across a number of international and domestic fixtures, including the England vs Australia IT20 and the England vs Pakistan Test.

Daniel Gidney, Chief Executive at Lancashire Cricket said: “We’re thrilled that Clarity have signed a new one-year partnership with the Club.

“There has never been a better time to be involved with cricket, as the spotlight is well and truly on the sport following an exhilarating year in 2019.

“We’re delighted that Clarity have joined the Red Rose family and it comes at a hugely exciting time, with the highly anticipated England vs Australia IT20, England vs Pakistan Test and Lancashire’s domestic campaign, including promotion to Division One of the Specsavers County Championship.

“The new partnership aligns with our long-term vision for the Club and we’re looking forward to working with Clarity for the next year and beyond.”

Rob Slawson, Director – Sports Travel at Clarity said, “A number of us at Clarity have worked in partnership with the club in recent years on other projects and to be able to continue partnering now as Clarity and sportsbreaks.com is a huge privilege for us.

“The Club has gone from strength to strength on and off the pitch and to play a small part in that journey is an honour. This summer sees more exciting international cricket as well as the hotly anticipated Roses T20 clash and we’re hoping to have the Titanic Distillers Terrace packed out all summer.”

Tickets for the Titanic Distillers Terrace packages are available now and can be purchased here.

Clarity is the latest brand to join the Club’s family of partners, which includes premium brands such as Emirates, Hilton, UA92, Heineken and Titanic Distillers.