The arrival of The Edge represents a significant opportunity for event organisers. A brand new, highly opulent, but also incredibly flexible and dynamic space. Its location within the hotel creates an exclusive use opportunity for event organisers. The dramatic increase in bedrooms also means every area of the hotel now has even bigger multi-day options for event organisers.
The hotel directly connects the Pavilion and onwards to The Point, two of the leading spaces within the venue, again allowing organisers to add on additional days to their conferences and events, while also keeping delegates together on-site. This in turn opens other on-site incentive and team building opportunities, from the Players and Media Centre to the Cricket Centre, all of which add value across the event itinerary.