Emirates Old Trafford unveils refreshed identity
Emirates Old Trafford, the home of Lancashire Cricket, has introduced a new visual identity, with an updated logo that puts the venue's full name - Emirates Old Trafford Cricket Ground - front and centre.
For more than 160 years, the ground has been the setting for some of cricket's biggest moments, from unforgettable Ashes battles and World Cup drama to generations of Lancashire and Red Rose history.
Emirates Old Trafford Cricket Ground has continued to grow and evolve in recent years following a £75 million redevelopment to become one of the most recognisable cricket grounds in the world, welcoming hundreds of thousands of guests all year round. Today, the venue is also home to a 250-bed Hilton Garden Inn on-site hotel providing a unique backdrop for fans to experience cricket.
Developed in collaboration with the Club's headline partner, Emirates, the refreshed branding reflects both the ground's rich heritage and its ambitions for the future.
To mark the launch, Lancashire Cricket has released a specially commissioned film featuring three people with a deep connection to the ground: Club President Sir Clive Lloyd, Kate Cross and Liam Livingstone.