Destination Emirates Old Trafford has relaunched its Players’ and Media Centre to further strengthen support for conferences and events held at the venue. The centre, which originally opened in 2012, has seen an increase in use by planners looking to take advantage of its event spaces, on-site studio, and broadcasting capabilities.
The Players’ and Media Centre relaunch will see the facility more closely integrated into the venue’s meetings and events product, meaning it can be used as an add on to existing events, or as a space in its own right. Within the centre, organisers have access to the LancsTV Studio, Press Gallery, Players’ Lounge, Sensory Room, and the outside Eco Roof Terrace.
Within the Lancs TV Studio space, which was installed in 2021, planners can take advantage of a four-camera set up, with a furnished studio including sofas for interviews, all sat in front of the iconic backdrop of the Emirates Old Trafford ground. The studio – which is equipped with lighting and broadcast-quality microphones – acts as a blank canvas and can be designed to match a client’s branding, as well with the opportunity to customise on-screen content.
The Players’ & Media Centre already broadcasts around the world through its hosting of international and domestic cricket, throughout the summer. The centre is set up with satellite connectivity allowing international streaming of events, filming of pre promotional conference content and trailers, as well as during and post event interviews, and to fuel social and marketing content.
The use of the studio at Destination Emirates Old Trafford can be packaged into the hire of the centre, adding even more reach to hybrid conferences. It is also available for those looking to record and film podcasts and TV shows.
“The vision of Destination Old Trafford is to add as much value to conferences and events as possible,” commented Angela Hodson, Sales Director, Emirates Old Trafford. “We have seen a steady increase in streamed and broadcasted events, and more and more of our clients want to build in a media and content aspect. It’s a natural step to offer these services as part of a wider event package.”
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