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11 Jan 2021

Open Letter from Chief Executive Daniel Gidney

An open letter from Chief Executive Daniel Gidney

I wanted to take this opportunity to wish all our Members and supporters, clients, commercial partners and visitors a very Happy New Year.

Clearly, 2020 was not the year any of us had expected, or hoped for. From a Club and venue perspective, quite simply: we’ve missed you all hugely.

In a typical year, we’d have welcomed more than 500,000 cricket fans and business and event guests to our historic venue.

We live for live events and we can’t wait to stage them again. With an approved Covid-19 vaccine now being rolled out nationally, we are increasingly hopeful that we will be able to fulfil our world class schedule of sport and entertainment events later this year.

In addition to the fantastic line-up of domestic cricket with Lancashire looking to build on last year’s positive campaign, Emirates Old Trafford also welcomes Pakistan for an International T20 on Tuesday 20 July and India for a Test Match on 10-14 September.

The record-breaking number of ballot applications we’ve received for our the India and Pakistan fixtures really is a testament to the desire of people to attend live events again, and also the confidence they have in Emirates Old Trafford to safely host them.

General admission tickets for the International cricket fixtures will go on sale tomorrow, and as a result of 2020 ticket rollovers, priority windows and a record breaking ballot, there is very limited ticket availability for the IT20 and the first three days of the Test match which are expected to sell out imminently. Hospitality packages have also been selling well and could very quickly become the only place you enjoy live cricket at Emirates Old Trafford in 2021. We have never before been in this position in the middle of January which is fantastic.

Blast tickets will be available to Members and hospitality and priority bookers from 1 February. With so little international inventory left, we are expecting high demand for the Vitality Blast in 2021, including the Game of Roses fixture against Yorkshire. You can register your interest for that game, here.

In amongst the top-class sporting competition, Emirates Old Trafford will play host to American supergroup, The Killers, on Saturday 12 June. This is a rearranged concert that was due to take place last summer and will also feature supporting band, Blossoms. You can explore the last remaining hospitality packages for what promises to be an incredible show, here.

This summer will also see the launch of the ECB’s new competition, The Hundred, with Manchester Originals also playing four home fixtures at the venue.

As for all future events, we want to remind everyone who purchases a ticket, plus event bookers on behalf of clients, that you will be entitled to a full refund should Covid-related restrictions curtail your event.

As soon as we receive the green-light from the Government to resume large scale events, rest assured, we will be ready.

One of our biggest challenges in 2020 was hosting an unprecedented 21 days of International cricket behind-closed-doors in a bio-secure bubble. During this period, we completely re-wrote our operating procedures, hired a dedicated Covid-19 Officer and administered more than 6,000 Covid-19 tests at the venue. It was a hugely challenging few months, but we were all proud to play our part in the return of International sport during a global pandemic.

Following this experience, Emirates Old Trafford launched the Safe in One Place campaign to share the knowledge and best practice we gained with the wider events industry.

We hope that these examples provide you with the confidence that you will be in the safest possible hands in you are attending an event at Emirates Old Trafford

If 2020 has taught us anything, it’s the importance of those that are closest to us, and that extends to our supporters, stakeholders, commercial partners and the local community. To that end, we will be announcing a range of new virtual initiatives in the coming weeks to ensure that we continue to engage and connect with all of you, despite the physical barriers we are all currently observing.

We’ve missed you, and we can’t wait to have you back in 2021. In the meantime, stay safe and let’s continue to look forward to the brighter days ahead.

Very best wishes,

Daniel Gidney,
Lancashire Cricket Chief Executive