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20 Feb 2020

Top 9 Things to consider when booking an event

Organising a conference, exhibition, awards dinner or an event and not sure where to start? This month, we take a look at the top nine elements to consider when booking an event, so you can make sure you don’t miss a thing.

Establish your goals and objectives

Make sure you create a clear objective of what the purpose of your conference is and what the key message is that your delegates can take away, so this can be in the forefront of your mind when arranging all the details.

It may help to set a theme for your event and make sure your content resonates with your audience.


One of the key aspects to making any event a success, make sure you plan how much money you have to spend based on previous conferences and the number of people attending. This will enable you to prioritise certain aspects for your delegates experience.

Book appropriate space

Once you’ve decided on your theme and the budget for the event, you need to consider a space which can accommodate all of your delegates. Perhaps you need additional breakout space for concurring seminars or need a space for delegates to step outside and take a break.

At Emirates Old Trafford, all of our intelligent suites have natural daylight in abundance and overlook the famous Lancashire Cricket pitch, providing an inspirational space for your event. We can cater from ten, right through to 1,200 delegates, and with our innovative bridge links, your guests won’t even have to step outside.

Event Support

When booking an event, you want to make sure that you have expert advice on-hand to support you every step of the way.

At Emirates Old Trafford, we pride ourselves on our outstanding customer service. Our expert in-house events team, with over 35 years of experience, will take the organisational reins and work with you to create the best possible experience for your guests, so you can be assured that your event is in safe hands.

Keynote Speaker

Business events thrive on innovation and knowledge, so why not organise an expert keynote speaker for your next event? A fantastic way to engage your delegates and create a stand-out ‘TED Talk’ session and really inspire your guests or delegates.


A key element which is often overlooked at events is AV and can transform any conference, meeting or event. Don’t leave it to the last minute to consider your needs, as ensuring you have the right equipment is crucial. You usually get just one chance to deliver the ultimate moment for your guests so it has to look better than just average – it has to impress.

When you book an event at Emirates Old Trafford, our AV partners, MCL Create, can help you create a bespoke AV package, tailored to your needs. Our rooms come with an in-house PA, dimmable lights, digital signage, screen and projector, air conditioning and complete blackout blinds to combine the traditional surroundings with modern capabilities perfectly designed to deliver a great experience for your next meeting, event or dinner.


 Food on the day can not only be motivational for your guests but the right nutritious selection can keep your delegates optimally energised.

Clients at Emirates Old Trafford can choose from a range of diverse menus, including: breakfast, bowl food, canapés, finger buffet, fork buffet, late night snacks, light lunches, sharing boards, special healthy choices and street food. Delegates can also enjoy dishes designed for the Lancashire Cricket players, to help boost energy and wellbeing.


Transport is something which needs to be considered when organising any event. Think about how your delegates will be travelling to the venue? It’s important to choose a venue with parking and public transport links to accommodate everyone.

Emirates Old Trafford is just ten minutes from the city centre, with a Metrolink stop directly behind the stadium, a 20 minute drive from Manchester Airport for international visitors and boasts over 600 free on-site car parking spaces.


Whether you’re organising a multi-day event or a gala dinner, considering accommodation is one of the biggest factors when booking an event.

The Hilton Garden Inn Emirates Old Trafford is a four star hotel, on-site at Lancashire Cricket. With 150 bedrooms, 80 of which are pitch-facing with balconies, inspire your delegates with the award-winning surroundings of our hotel.

With the Garden Grille restaurant and bar, on-site Caffè Nero, resident’s gym and business centre, the hotel is the natural choice for your overnight stay. And, with our bridge links connecting the buildings, you don’t even have to step outside.

If you’d like to discuss your event requirements with us, our team would love to hear from you. Give them a call on 0161 868 4020, email or fill out the enquiry form here.