Skip to main content

16 Oct 2019

Five factors to consider when booking a conference

Booking a conference requires a lot of planning and organisation, and it can be easy to become focused on the smaller details.

This month, we’ve created a handy list of the top factors to consider when booking your next conference, to ensure it runs smoothly and without a hitch.

1. Location, location, location

As Phil and Kirstie would say, choosing a venue with the right location for your guests is hugely important, and make sure it’s easy to get to for all your delegates, whether they’re local or travelling from afar.
At Emirates Old Trafford, we’re situated just three miles from the city centre, with excellent public transport links and a Metrolink stop directly behind the stadium, as well as over 600 free on-site parking spaces, we’re perfectly located for your next event.

Download our handy ‘how to find us’ guide for useful information.

2. AV

Every conference needs technology, which is one of the most overlooked factors when organising any event. Factor in whether you need a full tech suite with equipment such as conference call facilities, projectors and audio-visual equipment.

Importance of AV at your event

When you book an event at Emirates Old Trafford, our AV partners, MCL Create, can help you create a bespoke AV package, tailored to your needs. Our rooms come with an in-house PA, dimmable lights, digital signage, screen and projector, air conditioning and complete blackout blinds to combine the traditional surroundings with modern capabilities perfectly designed to deliver a great experience for your next meeting, event or dinner. 

3. Size and capacity

When booking your conference, size really does matter. You want to make sure that you have enough space to comfortably accommodate all of your delegates, and factor in any breakout spaces that you may need if you are running concurrent sessions.

At Emirates Old Trafford, we have a variety of intelligent event spaces to can suit your needs. Whether you’re booking for 200 or 1,200 delegates, we have a suite and can tailor this to encompass your brand. To find out more about our award-winning spaces, visit here.

Want to see how it’s done? Read our case study of the prestigious TheStadiumBusiness Summit, who held their annual conference and awards at the venue in June.

4. Catering

One of the most widely thought about elements of any event is the catering that is required. Think about the audience attending your conference, as this can affect the menu choice on the day itself – are you covering wellbeing and physical health, technology or the latest trends in your industry?

Healthy food for delegates at your next event
What we eat has a direct correlation with how engaged we are, so you want to pay close attention to the menu and craft something that will enhance productivity levels.

At Emirates Old Trafford, we’ve made this element of event planning simple. We have a wide variety of menus to fuel your delegates. Whether you’re after a healthy buffet or barbecue snacks, we have enough choice to please even the pickiest of eaters. Find out more here.

5. Accommodation

When organising a conference, you need to consider accommodation options for your delegates, particularly when hosting a multi-day residential. Make sure your venue is nearby to hotels, or even better still, check whether the venue has an on-site hotel.

The Hilton Garden Inn Emirates Old Trafford is a four star hotel, on-site at Lancashire Cricket. With 150 bedrooms, 80 of which are pitch-facing with balconies, inspire your delegates with the award-winning surroundings of our hotel.

Hilton Garden Inn Emirates Old Trafford

With the Garden Grille restaurant and bar, on-site Caffè Nero, resident’s gym and business centre, the hotel is the natural choice for your overnight stay. And, with our bridge links connecting the buildings, you don’t even have to step outside.

To book a room at the hotel, get in touch with our Reservations Team on 0161 868 7100 or email

If you’re interested in hosting an event at Emirates Old Trafford, our Events Team would love to hear from you. Give them a call on 0161 282 4020, email or fill out our events enquiry form, and one of the team will be in touch.