This month, we #CheckInWith Warren Hegg, part of the Business Development team at Emirates Old Trafford, to find out about how his role sits with the events and hospitality team.
What is your job title?
I’m Head of Cricket Business.
How long have you been at Emirates Old Trafford?
I actually played for Lancashire many moons ago, in 1986 – 2005 which was really special, as I was able to captain the team and play in two Ashes tours. Since 2005, I’ve been a part of the business side of the Club and also work closely with the commercial team. I’ve got Lancashire Cricket in my veins!
What does your day-to-day role include?
My role sits within three different sectors of the Club, so I get to know everybody. I work closely with the cricket department to provide wicket keeper training and scout future talent, as well as working with the Academy and their players. This also links with the Lancashire Cricket Foundation team, where I help to encourage the future of grass roots cricket.
A large part of my role sits with the commercial team where I help to deliver partners contractual rights, as well as networking with the existing partners and also prospective partners of the Club. I’m heavily involved with the deliverables of players’ kit and the branding, so liaise with our key partners.
I also deliver experiential tours of the Club, for partners and corporate clients – so I really am involved with all areas of the business.
How does your role sit within the hospitality, conference and events team?
I help to facilitate FAM trips which are organised by third parties, and provide a real Lancashire Cricket experience. I think I bring a unique factor to these visits, in the fact that I’ve been at the Club most of my life, both as a player and a member of staff, so I’m able to reflect and highlight how fantastic the Club is.
A key aspect of my work with the C&E team is that I help to build client relationships, sales and ensure the delivery of all our hospitality products, particularly for international matches such as the ICC Cricket World Cup and the 4th Specsavers Ashes Test, but also, for the domestic Vitality Blast games too.
On a typical match day, what is your role?
My main role on a match day is a hospitality liaison, so I network with all guests and clients in the hospitality areas at the Club, including The Point, the 1864 Suite, Members’ Suite and our Executive Boxes.
I make sure I liaise with all our guests and ensure they’re having the best possible experience and have everything they need.
What work has gone in to preparing for the ICC Cricket World Cup, the 4th Specsavers Ashes Test and also events such as TheStadiumBusiness?
A lot of planning, I can’t recall a day where I haven’t been in a meeting about these events over the last 12 months.
The end goal from my perspective, and the Club as a whole, is to deliver the best in class customer experience for spectators and hospitality guests and partners, as well as for our corporate guests who are here for multi-day events.
What are your predictions for the 4th Specsavers Ashes Test at Emirates Old Trafford?
After the absolutely world-class performance from England at the ICC Cricket World Cup, which I think was the most thrilling final, if not match, that I’ve ever seen – I’m definitely picking England to win, not just the Test here, but reclaim the urn.
Finally, what is your guilty pleasure?
I’m not ashamed to admit that I don’t have just one. I love chocolate, a good gin and tonic, and James Bond films – they’re classics aren’t they?