This month, we #CheckInWith Emma Wallace, our Special Events Project Manager, to talk about the different events she manages and what her day-to-day job involves.
What is your job title?
I’m Special Events Project Manager.
How long have you been at Emirates Old Trafford?
I’ve been with Emirates Old Trafford for over two decades (21 years to be precise)!
What does your day-to-day role include?
My day-to-day role varies, but it mainly focuses on organising the hospitality packages and all the deliverables that go with them. It’s my job to ensure that our guests have a fantastic experience with us, so making sure we execute everything to a high standard is crucial.
I take care of all the finer details, such as organising furniture, room set ups, flowers and centre pieces, stadium branding, briefing hostesses, assisting in creating menus, sorting AV requirements and liaising with our suppliers… the list goes on. It’s also my job to plan our renowned Christmas party nights – we sure know how to throw a party.
What type of event is classes as a special event?
Under my remit, a special event is classed as Christmas parties, concerts and cricket. We’re lucky to host some of the most fantastic world-class events here. Six ICC Cricket World Cup fixtures, an Ashes Test, One Love Manchester…we’ve had such a phenomenal variety of events which really means that I’m always busy planning something different.
It can be an incredibly stressful few months in the lead up to a major event, but it’s so rewarding to see the finished product and so many guests enjoying the experience we’re able to deliver – I don’t think there’s anyone who does it quite like us.
How do you work with the hospitality team for major events at Emirates Old Trafford?
It takes months of planning and countless meetings to ensure that we get the end result that we want to achieve. Each year, when we know what fixtures or concerts we have, we review our packages and budgets and then take it from there. I have a great working relationship with the hospitality team and other departments that are fundamental in ensuring the success of a major event, along with the fabulous suppliers I work with who really help to deliver the vision.
What does your role involve on a match day?
In the days leading up to a match day, I am responsible for accepting all the hospitality deliveries such as furniture, AV and branding, and making sure that these are set up as per our plans.
On the match day itself, I ensure the wider teams have all the information that they need to welcome our hospitality guests and ensure they get to the right suite with the right accreditation, I look after the hostesses and conduct their briefing and make sure they’re in position, ready to greet our guests and help them in any way. It’s my role to guarantee that everything is running smoothly and according to plan.
Finally, what is your guilty pleasure? (This can be a song, food, TV show/film etc.)
At this time of year, I’m a sucker for a Christmas movie – along with red wine and cheese, of course!