Last month, we launched our new #CheckInWith feature, designed to provide insight into the team who inspire the events at Emirates Old Trafford.
This month, we #CheckInWith Nicola Pinder from our Conference and Events Team, to find out a little more about her day to day role and her best bits about working at Emirates Old Trafford.
What is your job title?
I am Senior Business Development Manager.
How long have you been at Emirates Old Trafford?
I’ve been at the company for seven years and ten months – which is a short stint in comparison to some of the other members of the team!
What does your day to day role include?
My main role is to bring in new business, to drive revenue and bookings. Part of this will involve me contacting corporate clients and agents for new business and to see what event needs they are currently searching for.
Additionally, I manage the clients I work with and respond to any new enquiries which I receive. There’s also the day to day admin side of things, which involves completing request for proposals, planning FAM trips to entertain and educate new clients about our offering, as well as venue show-rounds.
What’s so unique about Emirates Old Trafford?
We have everything you need on-site, which makes for a fantastic venue for clients. We have great event space, on-site accommodation, a Caffè Nero, outdoor space and parking. All of this is complemented by a fabulous backdrop, which is Lancashire Cricket.
What high profile clients do you work with on a regular basis?
It’s fantastic to have the opportunity to work with brands such as; RBS, JD Sports and The Co-Op, to name but a few.
What are the top three things that organisers/agencies need to consider when booking a venue for a conference/event?
This is quite a difficult one, as so many clients have such varied requirements, but I’d have to say it’s location, flexibility, and accommodation.
At Emirates Old Trafford, we’re easily accessible with great transport links – we’re just three miles out of the city centre and have a Metrolink stop right behind our hotel.
Clients are after flexibility of space and natural daylight. Our space, The Point, has a moveable wall for delegates to scale up or down the space however they require, and all of our spaces overlook Lancashire Cricket. Natural daylight is so important from a health and wellbeing perspective too, and we’re proud to offer breakout spaces which allow our delegates the opportunity to have access to fresh air.
And of course, our four-star Hilton Garden Inn offers the perfect opportunity to host a multi-day or residential conference or event.
What are the top three things that organisers/agencies ask for?
Again, this is quite tricky, but I’d have to say free parking, added value and high quality Wi-Fi.
At the moment, we’re introducing stadium wide Wi-Fi, to enhance its capability when there are thousands of visitors to the site, whether that’s for a conference or one of our major matches. We also offer parking for up to 700 guests, which is a fantastic facility, and we always tailor our packages for our clients to maximise their event, where possible.
Favourite space at Emirates Old Trafford? Why?
My favourite space would have to be The Point – it’s award winning for a reason! There’s so much you can do with the space, as we can tailor it for small events, or larger exhibitions for up to 1,200 guests.
There’s endless opportunities to deliver great events and the view of the cricket ground provides that added extra.
And to finish, what’s your guilty pleasure?
I’m a bit of a sucker for any reality programme really, like TOWIE.