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01 Sep 2016

Howzat for a quick turnaround!

Here at Emirates Old Trafford we pride ourselves on our flexibility. International Test Cricket, concerts and 2,000 delegate conferences are no problem for us, our versatility is renowned and we can turn our hand to suit each strand of our business.

During the month of July, Emirates Old Trafford saw over 145,000 visitors pass through the gates. The venue hosted world-stars Rihanna and Beyoncé within a week of each other with over 80,000 in attendance over both nights. Our teams worked through the night to transform the cricket pitch to a world class music venue in a matter of days. 

Just two weeks later, the stadium put it’s cricket hat back on and hosted another 50,000 spectators at the England v Pakistan Test Match including corporate guests who enjoyed spectacular hospitality in The Point as England continued their unbeaten record in Test Cricket for over fifteen years in Manchester.

Four days later, Emirates Old Trafford then hosted another 10,000 fans as Lancashire Lightning concluded their NatWest T20 Blast campaign against Birmingham Bears.

And even with the venue in full swing with international cricket and concerts, our doors stayed open to host major conferences and events, such as the Construction Summit North 2016 and other major blue chip company meetings - a real testament to the versatility, flexibility and reputation of our venue.

Emirates Old Trafford is designed for maximum accessibility for all our visitors across all our events and we have two dedicated entrances located at The Point and The Pavilion. Each venue can be used as an independent space for conferences or in combination with other facilities if you’re looking for hospitality or break out space meaning that we can host many events at the same time with easy visitor flow.

Helen Nurse, Capture 1 owner who recently held a staff training day in the Club Suite said, “We found Emirates Old Trafford to be an impressive venue for guest to arrive at. The staff are fantastic, they go the extra mile to ensure everything is right and made sure that we had everything we needed.

She added, “The technical facilities are fantastic - it was really important to us that the event ran without hitches and it did. Overall I would definitely recommend it as a venue for business events”.

The venue has been uniquely designed to accommodate International sport, global artists and larger conferences, meetings and special events which puts us in a great position to continue to attract major events and visitors to Trafford and Greater Manchester.

Daniel Gidney, Chief Executive said, “To have attracted two of the world’s most iconic pop stars to Emirates Old Trafford is a testament to the versatility and reputation of our venue.

He added, “A lot of work goes into preparing the venue for events like these and with the turnaround from a cricket club, to a music venue within days, special praise must go to our ground staff and operations team who make everything appear seamless for the thousands of visitors who attend events here at the venue”.

The transformation of Emirates Old Trafford over a number of days can be seen in our recent time-lapse video of the setup during our summer concerts.

Emirates Old Trafford time-lapse

Emma Wallace, Special Project Manager at Emirates Old Trafford said, “The planning and organisation that the team puts in is the most important aspect of making sure events, of any size, run smoothly for our clients.

“We all have a pivotal role to play from the sales team, to the duty managers on the day, we aim to provide the best customer service we possibly can, whether it be hospitality in The Point for a 1,000 guests, or a concert for 50,000.”

And we’re not stopping there...! The crowning glory of Emirates Old Trafford’s redevelopment will be completed in the summer of 2017 when a brand new 150-bedroom four star Hilton Garden Inn opens its doors at the home of Lancashire County Cricket Club. There will be five floors with rooms overlooking the world famous cricket pitch which can be converted to hospitality boxes on match days.

Interested in booking an event at Emirates Old Trafford please contact us here, alternatively if you’re interested in booking hospitality for 2017 please visit click here.