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Case Studies

Emirates Old Trafford is an award winning conference and events venue, encapsulating high end facilities, customisable space and the a team of events professionals on hand to make sure your event runs smoothly from start to finish.

The venue provides an inspirational and unique setting for exhibitions, conferences, meetings, award dinners, parties and more, from our modern and spacious venue The Point, to the historic, yet redeveloped Pavilion.

Able to accommodate any event, from a board meeting for 10, an extravagant party for 1,000, to an inspirational conference for 1,200. Emirates Old Trafford has the capacity to host your event, whatever the requirement.

But don't just take our word for it. Take a look at some of the amazing case studies from our host of exciting clients:


  • AutoTrader

    AutoTrader All Employee Conference


    Overview of the event

    AutoTraders annual All Employee Conference, the theme this year was ‘’Building Brilliant Squads’’

    Having held their previous four conferences at Emirates Old Trafford, AutoTrader were pleased to book again for their fifth annual conference in April 2017.

    There was a packed agenda including a guest speaker, customer panels, questions with the Operational leadership team, and an activity where 800 delegates took part competing in teams with the final challenge to build an Everest mountain on the stage!

    In the evening, the space was transformed to provide a sit down three course meal and entertainment space, for a DJ and dancing.


    The Brief

    AutoTrader wanted to bring all their staff together for one day, providing a fun, engaging, informative conference where delegates learnt the importance of building brilliant squads and how to put this into action.

    They needed a venue that provided an easily accessible location with ample parking being a high priority with delegates arriving from far and wide. The ability to comfortably hold 800 delegates, as well as provide space for a stretch tent and street food lunch in the grounds was also a must,

    Excellent catering for a three course dinner in the evening, followed by entertainment, a DJ and Dancing was a must.



    Emirates Old Trafford offers a versatile space, able to match the challenging and complex elements of the AutoTrader Conference, accommodating 800 delegates for a conference, street food themed lunch, a sit down meal and evening entertainment.

    All staff at Emirates Old Trafford strive to not only meet expectations, but exceed them, ensuring the conference was a great success from start to finish. In the evening staff quickly transformed the conference space, into a superb evening dinner and entertainment venue, taking the challenge in their stride.

    AutoTrader needed helpful and professional staff, a number of event spaces for different elements of the conference, all within a superb location. A brief that Emirates Old Trafford could meet comfortably.

  • Heineken

    Heineken - North West Recruitment Event

    Overview of the event

    As an Emirates Old Trafford partner, Heineken chose to hold its first ever North West based recruitment event at Emirates Old Trafford.

    Utilising the entire top floor of Executive Boxes in the Pavilion, this gave the event a premium and exclusive feel for both Heineken and the candidates.

    Inviting 10 individuals, Heineken ran the event to assess the suitability of candidates for employment within the organisation, requiring the use of The Pavilion for different aspects of the day, including interviews, tasks and break out space.


    The Brief

    Heineken required a venue with extensive parking, as well as a superb location within Greater Manchester, offering excellent transport links to the city centre and motorways, as candidates would be travelling form across the region.

    It was crucial that the chosen venue had a ‘Wow Factor’ to ensure candidates felt passionately about wanting to work for Heineken, and that the spaces/rooms were functional and versatile, as Heineken required interview rooms, break out space and rooms for candidates to complete tasks.

    It was important to Heineken to be able to offer it’s candidates lunch and refreshments on the day, meaning a venue that could offer first class catering was a top priority.



    Emirates Old Trafford proved to be the perfect location to host Heineken for its North West recruitment event. From the capacity to accommodate the number and versatility of rooms, to being in a stunning cricket ground location, yet easily accessed from the city centre and all major transport links including Metrolink.

    The premium quality of Emirates Old Trafford’s and exclusive use of the Executive Boxes allowed Heineken to portray its vacancies favourably. This coupled with outstanding catering, ensured candidates felt valued by the venue and Heineken and that both clients and candidates were well looked after, maintaining concertation throughout the event - perfect for a recruitment day.

  • PTP Training

    PTP Quarterly Tax Update


    PTP provide CPD training to accountants, tax advisers and lawyers.  As well as running public courses in 15 venues across the UK, they also provide in-house courses and online video training.

    Expert presenters design and deliver training covering tax, accounting and anti-money laundering, delivered in a format that helps professionals help their clients. The courses give delegates confidence and keep them up-to-date with all the technical, legal and procedural developments which affect the sector.

    PTP focuses on current issues affecting accounting and tax advisers, ensuring they receive relevant news and tips in an easy to understand format.


    The Brief

    PTP required a high end venue in a great location to hold its Quarterly Tax Update. They needed a suite with the space, light and facilities to meet the requirements of the course they were delivering.

    With more than 50 delegates from across Manchester and the wider North West, PTP needed a venue that could offer ample parking and easy access via roads, motorways as well as public transport.

    When searching for a venue, PTP needed somewhere that was able to offer them quality refreshments and catering in order to keep delegates focussed and inspired throughout the day.



    PTP held a successful training course in the Press Lounge at Emirates Old Trafford, with both PTP and the delegates thrilled with the venue and the facilities on offer throughout.

    "A well presented, and excellent course in a venue with great parking and amazing facilities inside and out."

    PTP continue to hold regular training courses at Emirates Old Trafford and will be holding their Annual Accounting Update on the 9th

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PTP Training